Turn your business data into decisions
Practical analytics, dashboards and AI for Australian small and medium businesses — without hiring a data team.
No obligation. No jargon. Just a conversation about what your data could be telling you.
Sound familiar?
Most growing businesses don’t have a data problem. They have an access problem — the answers are already in there, just out of reach.
- Monthly reports take days to pull together, and they’re out of date by the time anyone reads them
- Your numbers live in four different systems, and none of them quite agree
- You’re making decisions on gut feel because getting the actual figures is too hard
- Someone built you a dashboard once, but nobody trusts it
- You keep hearing about AI, but nobody can tell you where it would genuinely help your business
- Your team spends hours rekeying the same data between systems
You don’t need a data department. You need someone who has built them.
What I do
Data Health Check
Start here. A fixed-scope review of what data you hold, what shape it’s in, and what it could realistically tell you. You get written findings and a prioritised roadmap — practical next steps ranked by effort and payoff. Useful even if we never work together again.
Dashboards & Reporting
Power BI dashboards built around the decisions you actually make, not generic templates. One version of the truth, refreshed automatically, on any device. The reporting pack that took two days now takes no time, because nobody has to build it.
Data Engineering
The plumbing underneath. Connecting accounting, CRM, operations and spreadsheets into one reliable source using SQL Server, Microsoft Fabric and Azure Data Factory. If someone is rekeying data between systems, that job can go away.
AI That Earns Its Place
Generative AI applied where it pays for itself: asking questions of your own documents and getting cited answers, analysing customer feedback at scale, automating the workflows that eat your team’s week. I’ll also tell you plainly when AI isn’t the right answer.
Fractional Data Analyst
Ongoing analytics support on a monthly basis. The capability of an experienced analyst without a salary, a recruitment process, or the risk of a bad hire. Scale up or stop whenever you need to.
Research & Infrastructure Design
The groundwork underneath. Research and survey design, so what you collect can answer the question you have — and IT infrastructure design, so the systems holding your data can give it up. Experience across both private and public cloud infrastructure. Available on their own, or as a first step.
How it works
A free conversation
Thirty minutes on your business and what you’re trying to work out. No jargon, no obligation.
A written proposal
Fixed scope and a fixed quote, so you know what you’re getting and what it costs before committing.
Build, with checkpoints
You see progress as it happens and can steer it. No disappearing for six weeks and returning with the wrong thing.
Handover and training
I show your team how it works and leave documentation behind. You shouldn’t end up dependent on me.
Why work with me
Over 15 years turning data into decisions — for global technology companies, healthcare and government.
- Currently leading business analytics for a NSW local government organisation of 1,000 staff, delivering more than 150 services to a community of 142,000 residents
- 12 years at VMware, latterly as Senior Manager of Insights and Analytics for Cloud Services, running global market analytics for one of the world’s largest software companies
- 5 years at IDC as Senior Research Manager, running the Australian small and medium business research programme — I’ve spent years studying how businesses like yours actually buy, operate and grow
- Advanced Certificate in Generative AI, with production experience in retrieval-augmented generation, sentiment analysis at scale and agentic workflows
- Economics background — I began my career building national economic accounts. I care whether the number is right, not just whether the chart looks good
- Australia-wide, fully remote. Bilingual English and French
Enterprise-grade capability, at a scale and price that makes sense for a smaller business.
Let’s find out what your data is hiding
A free 30-minute conversation. No obligation, no sales pitch.